What is digital transformation? Digital transformation is the strategic improvement of business operations and the value they deliver to customers by integrating digital technology into all areas of a business. In today’s business world, asking “who needs digital transformation?” is like asking “who needs air?”. Leveraging the opportunities offered by technology is a matter of survival. Industries like ICT, media, finance, and professional services have been leading the charge. Retail is another area in which we’re seeing a big push to digitize before it’s too late. Vanguard CIO John Marcante says that in today’s markets, an organization’s successful digital transformation
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Data is the oil of the digital era. And artificial intelligence (AI) is the tool that many companies are using to extract insights from their crude sources of information. But how do you ensure your business is really ready for AI? In this article, we’ll discern the differences between truly data-driven organizations and companies masquerading as one. We’ll also discuss some of the most pertinent benefits that make AI a must-have technology for any modern company. The Difference Between Data-Driven Organizations and Imposters Organizations around the world are spending a lot of money on data analytics — nearly $40 billion
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5 benefits of Smart SaaS over Out-of-the-Box Softwares & the experience of of Genesis Logistics What is Smart SaaS and What Does it Add to Your Business? Software as a Service is one of the fastest-growing technology strategies. Businesses are now using twice the number of SaaS applications compared to 2015 and Technavio predicts that the global SaaS market will be worth $60.36 billion by 2023. This rapid growth should be no surprise. The SaaS model — in particular, Smart SaaS — has many advantages over on-premise software delivery that can be adapted to any industry. What is SaaS? Cloud
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If your business isn’t equipped to use artificial intelligence (AI), you won’t be able to seize numerous opportunities coming down the pipeline. But no need to fret if you’re feeling imposter syndrome. In this article, we’ll explore some of the most important steps every data-driven company takes to successfully get their AI endeavors off the ground. In my previous post, we discussed what makes a truly data-driven business. We also touched upon some of the immense benefits that becoming one unlocks! In case you missed it, you can read it here. Before we dive into this article, I want you
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Don't Get SaaS'd™ The world of Software as a Service (SaaS) can be a daunting place for laymen. It is a universe of never-ending updates, ever-growing integrations, and a seemingly endless stream of new tools. Thus, it is easy to get overwhelmed and end up with more than you need or in a worst-case scenario, nothing. With the current technological revolution, many small and large-scale organizations have adopted the use of SaaS. Moreover, this industry is projected to record its largest annual growth, reaching an amount of $195.2 billion by the end of this year. This tech novelty represents a
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Digital transformation has been and always will be about innovation. After the dot com bubble of the 1990s, businesses had to re-visit their growth strategies. Before then, growth strategies had a relatively simple design. They typically focused on market penetration, consolidation, and adjacency growth -- in that order. Simpler times had simpler approaches. Today’s markets are far more advanced. Consumers are well aware of marketing techniques, and the average American person encounters between 4.000 to 10,000 ads every day. These numbers far surpass pre-1990s advertisement statistics, mainly because people are now surrounded by technology at every moment of their days.
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Over the years, organizations develop certain processes and policies that may have been necessary at the time — but truly are no longer justified. However, they’re so embedded in the system that they’re difficult to shake. That’s when those in charge need to be leading with “Why.” Why are we still going things this way? Why can’t we look for better methodologies? Why is our team structured this way? Plain and simple, asking “why” forces corporate leadership to do some personal and collective reflecting — and looking in the mirror is not always the easiest thing to do. True introspection,
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“Whoever wants to reach a distant goal must take many small steps..” - Helmut Schmidt What happens when everything goes wrong? Often when my company gets called in to help a struggling business, there’s only one problem to tackle. But sometimes…well, it seems like there’s nothing but problems. That was the case with one of our clients. I started a series of meetings to determine what needed to be fixed. From what they told me, the answer was just about everything. There were issues with tech platforms, HR, clients…everybody was complaining about everything! Their perspective went far beyond whether the
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Ever-evolving market challenges force businesses to adapt quickly. As leaders, we’ve all been there – that “deer in the headlights” stare trying to absorb and understand the situation and figure out a solution – quickly – to address it before catastrophe hits. Sometimes fear and emotion drive our decisions when made in the heat of the moment because we don’t have the tools and processes in place to clearly assess the problem from every angle and make educated decisions based on facts and data. Companies of all sizes are challenged with concerns over security, regulation changes and rising costs while
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Account-Based Marketing (ABM) is a sophisticated and highly personalized approach to B2B marketing. Executing a successful ABM campaign requires an in-depth understanding of your target accounts and their pain points. Itinvolves conducting extensive research and analysis to identify the accounts that stand to benefit most from your solution. After this step,developing a multi-channel engagement approach that includes social media, personalized videos, direct mail, paid advertising, and content marketing is crucial. Each channel should be personalized and relevant to the recipient to ensure maximum engagement and conversion. Defining Your Ideal Client Profile The first step in executing a successful ABM campaign
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